Careers

Senior Manager of Demand Generation

01/13/2022
Halo Investing
Published
01/03/2022
Location
Chicago, Illinois
Category
Job Type

Description

The Senior Manager/Director of Demand Generation will build and execute the digital acquisition strategy for Halo’s B2B Business with a primary target market of Registered Investment Advisors. This individual will build the scalable digital framework and marketing stack, to create automated campaigns to generate leads that will drive traffic to Halo’s website. Partnering closely with marketing associates and sales leadership, this individual will create the right positioning and segmentation to make sure the right message is delivered to the right person within the right media channels – email, social, SEM, webinars, display and retargeting.

Company Description:

Halo Investing, located in downtown Chicago, is a well-funded, financial technology startup who has the first independent multi-issuer platform focused on an investment product known as Structured Notes. Structured Notes are a pre-defined outcome investment product offering downside protection, previously only available to the ultra-high net worth. Halo is empowering and democratizing access to the product by building technology to analyze, purchase and manage the full lifecycle of the product while building efficiencies for Issuing banks.

In October 2021, Halo announced that it raised over US$ 100 million in Series C funding. The latest fundraising round was led by Owl Capital and included the Mubadala-backed US $1 billion fund managed by Abu Dhabi Catalyst Partners, in addition to existing investors Allianz Life Ventures and William Blair.

Responsibilities:

  • Leverage targeted messaging, segmentation, and proper distribution channels to ensure that content reaches the right audience at the right time
  • Create drip campaigns to nurture leads down the sales funnel
  • Work with Marketing and Sales to develop product positioning & messaging
  • Own (manage, improve, execute) integrated campaigns across third-party ad platforms, email, paid social, and paid search
  • Collaborate with the Marketing and Creative teams to develop and test new ad themes, identifying best practices for landing pages, and developing new creative iterations
  • Analyze new channels and partners to measure impact, and develop ways to scale revenue
  • Constantly measure and analyze performance against expectations; make data-driven decisions to heighten campaign success; suggest and implement additional strategies to assist sales in creating more opportunities
  • Deeply understand Halo’s tech product and the financial products offered through Halo’s technology platform to craft compelling campaigns that market to target personas

Qualifications:

  • 5+ years of experience with B2B marketing and understanding of the B2B sales cycle
  • Experience using Google Ads, ABM, Salesforce, Pardot and/or Hubspot
  • Familiar with hosting webinars through Zoom
  • Passion for and deep understanding/knowledge of the financial services industry
  • Highly analytical and strong experimentation mindset with results orientation – build, test, iterate and optimize the experiments to improve the customer journey
  • Great collaborator who proactively shares actionable insights and learnings from experiments with broader team
  • Excellent communication skills to influence without authority internal leaders, customers and external stakeholders.
  • Demonstrated ability to thrive in a fast-paced startup environment.

Benefits:

  • Competitive Compensation
  • Comprehensive Medical and Dental
  • 401k Program
  • Unlimited PTO
  • Paid Parental Leave
  • Flexible Hybrid WFH Environment
  • Fun & Exciting work environment, including free snacks and onsite pop-a-shot
  • Flexible and highly collaborative work environment

Halo Values Diversity and Inclusion. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristics protected by federal, state, or local laws, regulations, or ordinances. If you need assistance or accommodation due to disability or special need when applying for a role or during our recruitment process, please contact us at: hr@haloinvesting.com

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