Head of Retail Marketing
Chicago, IL | Full-time
About the Role:
We are hiring for a hands-on senior marketer to develop and execute the marketing plan for a new product launch at a top fintech company. This is an exciting and fast-paced role for someone with expertise in lead gen, content creation, client experience, and partnership marketing.
The ideal candidate is based in Chicago and has a passion for investing and experience using stock trading and personal finance apps.
- Build out and lead a team of retail marketing specialists
- Design and execute marketing strategies and customer acquisition plans to build out a waiting list, manage referral programs, and drive downloads of our new investing app
- Build out SEO/SEM strategy; drive constant improvement in paid search ROI
- Optimize all online marketing programs for new customer growth, retention and revenue
- Lead digital content strategy to ensure high quality, relevant content across digital channels, according to brand voice & style guidelines and alignment with traditional marketing content.
- Take a data-intensive approach to the in-app client experience and drip campaigns to drive revenue
Halo Investing, located in downtown Chicago, is a well-funded, financial technology startup who has the first independent multi-issuer platform focused on an investment product known as Structured Notes. Structured Notes are a pre-defined outcome investment product offering downside protection, previously only available to the ultra-high net worth. Halo is empowering and democratizing access to the product by building technology to analyze, purchase and manage the full lifecycle of the product while building efficiencies for Issuing banks. We have an established business, amazing talent & mentorship, and we're hiring!
- Bachelor’s degree in Marketing, Business, Communication or related field preferred
- 8+ years of digital marketing experience and 2+ years of marketing leadership
- Experience with strategy, development and execution of GTM and product launch strategies
- Results-driven mentality with exceptional detail and knowledge of metrics, A/B testing, and ROI analysis.
- Strong writing skills with a proven track record of creating compelling content
Halo offers comprehensive medical and dental, Equity options, a flexible PTO policy, transit benefits, snacks, a pop-a-shot in the office and regular team outings. Apply with Indeed